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M

Marketing

Marketing involves determining the value of your recreation product or service and communicating that information to customers. 


Measuring Impact

The Measuring Impact of SPAR initiative provides innovative new research, tools and resources that demonstrate the multifaceted impact and value of the sport, physical activity and recreation (SPAR) sector.

Measuring Impact is an initiative of the Canadian Fitness and Lifestyle Research Institute (CFLRI) and the Canadian Parks and Recreation Association (CPRA).


Mission Statement

A mission statement describes what an agency does, for whom, and how it does it.